Privacy Policy

1. Introduction

SYNTHETIC ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered shopping platform.

2. Information We Collect

2.1 Information You Provide

• Account information (name, email, password)
• Profile information (profile picture, preferences)
• Payment information (processed securely by Stripe)
• Communications with us or merchants
• Images uploaded for AI analysis and virtual try-on

2.2 Information Collected Automatically

• Device information (browser type, operating system)
• Usage data (pages visited, features used, time spent)
• IP address and approximate location
• Cookies and similar tracking technologies

2.3 AI-Related Data

• Images processed by our AI for product recommendations
• Interaction patterns for personalized suggestions
• Virtual try-on visualizations (stored temporarily)

3. How We Use Your Information

We use collected information for:

• Providing and improving our services
• Personalizing your shopping experience
• Processing transactions and orders
• AI-powered product recommendations
• Virtual try-on and visualization features
• Communicating with you about orders and updates
• Detecting and preventing fraud
• Complying with legal obligations

4. AI and Machine Learning

Our platform uses AI technologies to enhance your experience:

• Image Analysis: Images you upload are processed by AI to understand your preferences and provide relevant recommendations.
• Virtual Try-On: We use generative AI to create visualizations. These are stored temporarily and deleted after your session.
• Recommendations: AI analyzes your browsing and purchase patterns to suggest products you might like.

You can opt out of AI-powered personalization in your account settings.

5. Information Sharing

We may share your information with:

• Merchants: Order details necessary to fulfill your purchases
• Service Providers: Companies that help us operate (payment processing, hosting, analytics)
• Legal Requirements: When required by law or to protect our rights

We do not sell your personal information to third parties.

6. Data Security

We implement appropriate security measures including:

• Encryption of data in transit and at rest
• Secure authentication mechanisms
• Regular security audits and monitoring
• Limited employee access to personal data

While we strive to protect your information, no method of transmission over the Internet is 100% secure.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide services. Specific retention periods:

• Account data: Until account deletion + 30 days
• Transaction records: 7 years (legal requirement)
• AI-processed images: Deleted within 24 hours unless saved
• Analytics data: 2 years in anonymized form

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Delete your personal data
• Restrict or object to processing
• Data portability
• Withdraw consent

To exercise these rights, contact us at privacy@synthetic.shop.

9. Cookies and Tracking

We use cookies and similar technologies for:

• Essential functionality (authentication, preferences)
• Analytics and performance measurement
• Personalization of content

You can control cookies through your browser settings.

10. International Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.

11. Children's Privacy

SYNTHETIC is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or prominent notice on the Platform. Your continued use after changes constitutes acceptance of the updated policy.

13. Contact Us

For privacy-related questions or concerns:

Email: privacy@synthetic.shop
Data Protection Officer: dpo@synthetic.shop
Address: SYNTHETIC Inc.

14. California Privacy Rights (CCPA)

California residents have additional rights under CCPA including the right to know what personal information is collected and the right to opt out of the sale of personal information. We do not sell personal information.

15. European Privacy Rights (GDPR)

European residents have rights under GDPR including access, rectification, erasure, restriction, portability, and objection. Our legal basis for processing includes contract performance, legitimate interests, and consent.